What i have learn in electronic advertising

the electronic advertising class had been end. Time flies, 4 months was jz passed like this. In this class, i learn about the basic knowledge of advertising. After this, only i realise the advertisements we usually watch and read actually have big mean to bring out the message they intend to delivery. The way they presented the advertisement to grab attention of audiences and so on. Besides, the group project that Pn Nurin assigned allowed me to learn something out of book. this let me know that an advertisement is not just an advertisement, it is the final product of research, creativity, effort of group members. It was fun but also bring me a heavy tension and i forced to overcome every tension that i met. When the idea we presented get a good respond from others, i feel that it is worth for everything.

It was very attracting to learn more and know more about advertising. Pn Nurin has bring us to a starting point, now is my turn to explore more on it by myself. I wish i can learn more so that it would help me in future career. At last, very thank you to Pn Nurin giving me a chance to learn from you. Thank you! =)

by Yeap Woan Ching (128535)

What I have learn in electronic advertising

SCCT3153...Electronic Advertising is one of the paper for my last semester in university life. Although is only four months of lectures, but i did learned a lot a lot from Pn Nurin. We are always exposed to many types of advertisements around us like in the newspaper and TV, radio and even those annoying pop-up advertisements when surfing the internet. After attended to this class, i only get to know that their efforts and intentions to bring more information to audiences and to persuade their audiences. To create an advertisement is not easy because many important elements have to be taken care of and to really find out the best way to advertise.

During completing our final projects, i did found out some problems. Mixing group members of communication and marketing students make us hard to make a decision because we communication students will stick to our views based on what we had learnt throughout our learning process and of course, marketing students did that too. But thanks God, the more we communicate and discuss, we finally came out with a final decision and found out that our ideas actually works, we really happy and every conflicts that we faced before this become worth. Thanks to all my group members and Pn Nurin for giving us this "trouble" so that we learn how to work in a team, stimulate our creativity and also how to solve problem in a group.

Last but not least, the knowledge of basic advertising that i had learned in this class is believed to be beneficial  to me in order to face the market place in future. Special thanks to Pn Nurin, for her dedicated teaching and attracting lecture style. Hope for the best in my coming final exam.

By Goh Jiayie (128505)

Creative Pyramid

1. Attention : the big pink sony cybershot camera with decoration grabs the attention of audiences.

2. Interest : after got their attention, they will move on the description on the left top of the advertisement to gain more interest of the camera.

3. Credibility : sony the brand will always be the brand that has high credibility.

4. Desire

5. Action

Perceptual Map of Body Wash

By Goh Jiayie

Perceptual Map

Perceptual map of Damage Hair Care Product

by Yeap Woan Ching

The Product I Cant Live Without

ARTISTY(R) essential Balancing Cleanser - Combination-to-Oily skin

The above cleanser is the product that i cant live without. I started to use this product not long ago, around the month of February 2011. Although is just 3 months time, i can see changes on my face. My face reveal smooth and even-looking skin every time i cleanse. At first, i faced a lot of problem using this cleanser, but my friend told me to continue using it, this is because it is trying to clean my face from inside the skin which is not visible. But now, is all fine and i will continue to use it although it is expensive.

According to my little research, Artistry is a global leader in prestige beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. this actually drives for me to put more faith in the range of Artistry products.

By Goh Jiayie (128505)

My Hazel

The thing that i can't live without it is my cellphone, Sony Ericsson Hazel. I purchased it on October last year to replace my old troublesome cellphone. My cellphone is always at my side so that other able to contact me all the time. For me, it is also an entertainment device in stead of a communication tools. I always use it as a mp3 player when i m boring during the journey on bus or train. Besides, it has the wi-fi application that allow me to access the internet at anyplace where provide wi-fi services.

The another reason i choose this model as my cellphone because it has a camera function which able to capture photo up to 5 mega pixel. It is important for me to have a high quality photo since i like to capture photo during outing to keep them as memory. So, i can't deny that it is an advantage for me to have a multifunction cellphone in order not to bring too much of devices when outing. Yeah...i do like my cellphone, but recently it seem like go wrong for few times. Just pray hard that it can last long because i have no money to purchase any new cellphone at the moment.

By Yeap Woan Ching (128535)