Tuesday, 19 April 2011

Creative Pyramid


1. Attention : the big pink sony cybershot camera with decoration grabs the attention of audiences.
2. Interest : after got their attention, they will move on the description on the left top of the advertisement to gain more interest of the camera.
3. Credibility : sony the brand will always be the brand that has high credibility.
4. Desire
5. Action

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