What i have learn in electronic advertising

the electronic advertising class had been end. Time flies, 4 months was jz passed like this. In this class, i learn about the basic knowledge of advertising. After this, only i realise the advertisements we usually watch and read actually have big mean to bring out the message they intend to delivery. The way they presented the advertisement to grab attention of audiences and so on. Besides, the group project that Pn Nurin assigned allowed me to learn something out of book. this let me know that an advertisement is not just an advertisement, it is the final product of research, creativity, effort of group members. It was fun but also bring me a heavy tension and i forced to overcome every tension that i met. When the idea we presented get a good respond from others, i feel that it is worth for everything.

It was very attracting to learn more and know more about advertising. Pn Nurin has bring us to a starting point, now is my turn to explore more on it by myself. I wish i can learn more so that it would help me in future career. At last, very thank you to Pn Nurin giving me a chance to learn from you. Thank you! =)

by Yeap Woan Ching (128535)

What I have learn in electronic advertising

SCCT3153...Electronic Advertising is one of the paper for my last semester in university life. Although is only four months of lectures, but i did learned a lot a lot from Pn Nurin. We are always exposed to many types of advertisements around us like in the newspaper and TV, radio and even those annoying pop-up advertisements when surfing the internet. After attended to this class, i only get to know that their efforts and intentions to bring more information to audiences and to persuade their audiences. To create an advertisement is not easy because many important elements have to be taken care of and to really find out the best way to advertise.

During completing our final projects, i did found out some problems. Mixing group members of communication and marketing students make us hard to make a decision because we communication students will stick to our views based on what we had learnt throughout our learning process and of course, marketing students did that too. But thanks God, the more we communicate and discuss, we finally came out with a final decision and found out that our ideas actually works, we really happy and every conflicts that we faced before this become worth. Thanks to all my group members and Pn Nurin for giving us this "trouble" so that we learn how to work in a team, stimulate our creativity and also how to solve problem in a group.

Last but not least, the knowledge of basic advertising that i had learned in this class is believed to be beneficial  to me in order to face the market place in future. Special thanks to Pn Nurin, for her dedicated teaching and attracting lecture style. Hope for the best in my coming final exam.

By Goh Jiayie (128505)

Creative Pyramid

1. Attention : the big pink sony cybershot camera with decoration grabs the attention of audiences.

2. Interest : after got their attention, they will move on the description on the left top of the advertisement to gain more interest of the camera.

3. Credibility : sony the brand will always be the brand that has high credibility.

4. Desire

5. Action

Perceptual Map of Body Wash

By Goh Jiayie